Job Advert Content

The success of failure of your advert depends on how your advert appeals to applicants with a choice of employer your advert needs to stand out.  Time spent producing a quality advert will help attract applicants to your job.  

 We have split the advert template in to three zones it is important to consider each zone individually. Keep any information relevant and to the point. Many applicants now view our site on smart phones so extensive text can lead them to move on before reading the entire advert. 

 1. About the company

 Give applicants confidence in your company, include information about when you established what professional memberships (add membership images to your account), the approximate size of the company and type of clients you work with, private or commercial.  Company policy regarding ongoing education, training and health and safety and finally what geographical locations you cover.

 2. About the job

Describe the role you are marketing and highlight anticipated duties. Do not focus on the mundane parts of the job "Other duties"  should cover these adequately.  

Remember to detail what you are offering an applicant. Items you could include might be supplied P.P.E, corporate clothing, ongoing training, immediate career development opportunities, health care packages, holidays and transport all of which can help promote the vacancy. 

My advice is don't include a salary figure, the absolutely ideal candidate for your role may be on slightly more money than you are offering do you want to hear from them? We recommend using the term “Salary based on qualifications and experience” Salary’s within the industry vary hugely our job is to put you in communication with potential employees allowing you to start negotiations you cannot negotiate without communicating with applicants.

 Multiple job roles, we have no issue with an advert seeking multiple applicants for the same role e.g. ten climber positions but we do not allow adverts covering multiple roles e.g. ground staff, climber and foreman will be declined in moderation as they are simply not viable. At  Arbjobs applicants search by job roles climbers go to the climbers area etc. So multiple positions listed under one role simply don't work. 

 Please also do not include your contact details in any advert, direct emails go astray and phone calls are missed meaning you lose that applicant. Let applicants use the Arbjobs "APPLY" service it ensures every application made is recorded against each job in job listings  so you never lose the contact information.

  3. Skills required

 Highlight the skills you are seeking from the applicant. Consider that  the higher you set the bar the less applicants you will reach. We would recommend casting your net wider then review and prioritise the results.  Remember you can always decline an application but again to do this you need to have applications.

 Avoid any terms using the phrase "Must have" replace it with terms like "Ideally would have" and "Preference given to applicants with"  allows for some deviation from your perfect candidate which should collate to more applications.

Please remember it is your duty to ensure your advert meets current employment law and regulations to avoid any legal issues we recommend you review this before placing any advert.

Social media 

We use social media to help promote our Featured jobs so if you are purchasing a featured job please ensure you add a 526x275 pixel Facebook photograph depicting the job role advertised and if you have one please also add corporate video link. Both will help attract potential applicants. 

Reviewing your advert 

Via job listings you can review an adverts performance our Google verified statistics show how many visitors have viewed your advert. If you have a lot of views yet limited applications review and amend your advert content.

Amending your advert 

You can amend the advert editorial at any time. To do this click on job listings in your account menu then the job title, then look for the orange "amend" button to the right of the page please try to limit the number of amendments you make as we need to moderate and approve every one before it goes live. During moderation, you cannot make further amendments. Your old advert will only be replaced once the new advert has been approved. 


You can download a copy of any purchase invoices by clicking on the invoices section of your account menu. 

Reach more applicants 

Our enhanced featured adverts are also promoted to our social media network reaching more potential applicants. If you want to enhance your adverts potential review the potential a featured advert offers you.

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Arbjobs makes no representations or warranties in relation to employment offered or information provided by advertisers. It is the applicant’s duty to fully investigate any company and agree terms before accepting employment.